This was the original logo of the New England Whalers of the World Hockey Association when they were established in November 1971.

When they became the Hartford Whalers, the "New England Whalers" circular was dropped and the harpoon through a large "W" became the new logo in 1974.

It was when the WHA and NHL merged in 1979 that the non-harpoon logo became the "W" and whale's tail forming the "H."